Recent years have seen a dramatic transformation within the shapewear industry. The modern market has shifted away from its traditional focus on firm compression and restrictive silhouettes to prioritize comfort and body positivity while providing functional options for daily wear. Underoutfit and Shapermint stand out as pivotal brands that pioneered seamless shaping bras along with bodysuits and sculpting underwear.
The article refrains from examining proprietary products but offers an analytical framework to assess the style concepts product categories and manufacturing strategies that drive these trending shaping solutions. This guide helps distributors, resellers, and sourcing agents build a competitive OEM shapewear line in the comfort-shaping market.
Why the Comfort Shapewear Segment Is Booming
1. Demand for Invisible Daily Support
Consumers now prefer seamless lightweight garments that provide shape and support because they are breathable and comfortable to wear throughout the day.
2. Social Media Influence
Social media creators and body-positive movements have transformed shapewear into daily wear fashion rather than exclusive event apparel.
3. High Retail Performance
Bras and bodysuits stand as leading intimatewear items across both digital and physical shopping environments.
4. Customizable and Scalable for OEM
Seamless shapewear pieces that adjust in size, fit, and design serve as excellent options for private label buyers who need to get products to market quickly.
Underoutfit vs Shapermint: What B2B Buyers Can Learn
We will analyze key product trends along with positioning strategies from these brands using a neutral industry perspective. This section will guide you through understanding the appeal of different concepts and demonstrate how to create brand-free alternatives that fulfill market needs without legal issues.
Product Categories: A Style Overview
1. Seamless Bras
Key Attributes:
- Wireless support with compression zones
- Wide, adjustable or fixed straps
- Removable cups or molded shaping
Application:
These bras provide convenience for daily use while also being perfect for yoga sessions and working remotely.
OEM Insight:
Manufacturing options should include scoop, racerback and V-neck styles. Bras without hooks or wires dominate sales in markets that prioritize comfort.
2. High-Waisted Shaping Briefs
Key Attributes:
- Tummy control panels
- Anti-roll silicone waistbands
- Seamless rear for invisibility
Application:
Popular under dresses, skirts, and fitted pants.
OEM Insight:
Produce garments in essential colors like nude and black together with additional sizes. For hot climates, incorporate mesh panels or breathable zones.
3. Shaping Bodysuits
Key Attributes:
- Light-to-firm control levels
- Built-in bras or removable cups
- Adjustable straps and bottom closures
Application:
This single-piece design functions as both a smoothing layer under dressy attire and as a complete outfit.
OEM Insight:
Offer both thong-back and full-back options. Provide removable pads and bust panels to accommodate various bust sizes.
4. Sculpting Shorts
Key Attributes:
- Mid-thigh to knee-length
- Inner thigh protection
- Breathable crotch panel
Application:
These shorts are perfect for both plus-size wearers and long-lasting wear as well as for use underneath fitted clothing.
OEM Insight:
Customers can select from lace, bonded, or silicone hem bands based on their unique preferences.
Sizing and Inclusivity Strategy
Observed Trend:
The two brand strategies provide size options from small to 4XL or 5XL to create an inclusive market and promote real-body representation.
Wholesale Strategy:
- Design garments with stretch zones that accommodate two different sizes
- Make sure customers understand their correct sizes by providing size charts and measurement guidance.
- Provide specialized shaping levels for plus-size garments instead of simply enlarging standard sizes.
Fabric and Comfort Priorities
Top Materials Used:
- Nylon/Spandex blends: Great for elasticity and shaping
- Modal/Spandex: Softer feel for premium lines
- Cotton-lined gussets: Hygiene and breathability
Seam Construction:
- Circular knit machines for seamless design
- Bonded seams provide clean edges while preventing any chafing.
- Gusset reinforcements for durability
Design Add-ons:
- Breathable mesh zones
- Removable pads
- Anti-slip silicone grip lines
- Tagless heat-pressed branding
Key Differentiators in Brand Positioning
| Feature | Brand Strategy Trend | OEM Opportunity |
|---|---|---|
| Body Positivity | All sizes shown in marketing | Use real-body fit models for content and photos |
| Seamless Construction | All-day wear, no lines | Manufacture with circular-knit or bonded edges |
| Support + Comfort | Wireless shaping, soft compression | Multi-zone fabric mapping and adaptive knitting |
| Subscription Packs | Recurring monthly models | Bundle with 2–3 styles per set, create bundle SKUs |
| Content-Driven Sales | Influencer campaigns, before/after | Provide your buyers with branded visual assets |
Pricing & Tier Structure for Wholesale
| Product Type | Entry Price (Wholesale) | Retail Range |
|---|---|---|
| Seamless Bra | $3.20–$5.50 | $19–$39 USD |
| Shaping Brief | $2.90–$4.80 | $18–$29 USD |
| Shaping Bodysuit | $5.50–$9.50 | $39–$69 USD |
| Sculpting Shorts | $4.20–$7.80 | $25–$49 USD |
Tip: Offer tiered packages with combo pricing to increase B2B average order value.
Packaging and Presentation
Standard Options:
- Flat zip bags with logo card
- Kraft paper eco wraps
- Hang tags with fabric and size info
- Recyclable printed boxes for premium items
Branding Elements:
- Logo printing (heat press, woven label, tagless)
- Wash instruction card insert
- Connect QR code to video demonstration or product sizing chart
Develop a successful shapewear line by analyzing current market trends.
- Define your brand identity
Select fundamental principles such as sustainability, inclusivity, and luxury comfort to define your brand. - Choose 3–5 core styles
Begin your line with proven top-selling items including seamless bras and shaping briefs along with bodysuits. - Work with an experienced OEM partner
Your OEM partner must provide seamless knitting skills and sizing while supporting low minimum order quantities. - Offer inclusive sizing
Your sizing range from XS through 5XL requires elasticity that permits proper fabric stretch. - Use digital-friendly content
Compile digital marketing packages which feature video content alongside visuals suitable for influencer use and review template documents.
Conclusion
Both Underoutfit and Shapermint emerge victorious in their market position through their shared focus on comfort and shaping elements alongside inclusive design features. Wholesale buyers who source products that resemble popular brands but lack direct brand association find enormous opportunities to establish or grow their presence in the shapewear market.
Your enterprise can deliver competitive shapewear products that appeal to today’s customers by utilizing seamless technology alongside adaptive compression and breathable materials to distinguish itself from competitors. By partnering with dependable OEM suppliers you can use these business insights to develop your brand’s future vision.
FAQs
How many items do you need to order for a minimum shapewear production run?
Our manufacturing starts with low MOQs of just 100 pieces per style/color which benefits boutique and emerging brands.
Do you support private label branding?
We deliver OEM/ODM services which consist of logo application as well as packaging customization and label design options.
What is your production lead time?
- Samples: 5–7 business days
- The production time for bulk orders ranges from 15 to 20 business days depending on the order complexity.
Is it possible for you to request customized sizes alongside professional plus-size fitting assessments?
Our services include full size grading for sizes XS through 5XL combined with professional fit testing capabilities.
Yes you can request fabric samples along with product demonstrations.
Absolutely. Reach out to us to get a customized sample kit and fabric library based on your requirements.
Contact Us
To get free samples, pricing quotes, or custom order consultations, please contact:
📧 [email protected]
📞 Tel: +86-134 2393 6989
🌐 https://proshapesupply.com/
👤 Contact Person: Mray
