Consumer demands for comfort, style and versatility push rapid evolution within the women’s underwear industry. Distributors, sourcing agents, and wholesalers need deep knowledge of various underwear styles and their best applications to maintain high-performing stock levels. The current market features a wide range of underwear products that target specific consumer needs like never before. This 2025 guide identifies the top 10 essential underwear styles that support purchasing decisions through insights into current trends and buyer behavior while considering manufacturing viability.
Why Knowing Underwear Styles Matters in B2B
In wholesale lingerie and shapewear business operations knowledge translates directly into monetary success. The right underwear styles:
- Improve customer satisfaction and retention
- Reduce return rates
- Increase upsell opportunities with shapewear sets
- Your range should align with niche markets such as maternity wear, plus size fashion, and fitness apparel.
Understanding fabric technologies and fit types enables you to serve multi-category retailers throughout online platforms and both boutique and mass-market channels.
Discover the Ten Most Popular Women’s Underwear Styles Predicted for 2025
1. Briefs
The classic brief style consistently remains in demand among consumers. These briefs provide complete body coverage while delivering comfort which makes them perfect for regular use.
- This style suits daily comfort needs for mature demographics and plus-size consumers.
- Popular materials: Cotton, modal, spandex blends
- Enhance sales by offering briefs in neutral and pastel colors packaged in multipacks.
2. Bikini Underwear
Bikini underwear features a lower rise than briefs and higher leg cuts which attracts younger customers and fashion retailers.
- Best for: Retail stores, casual wear lines
- Features: Soft waistband, breathable design
- Using seasonal colors for wholesale sales should lead to more repeated orders.
3. Hipsters
Hipsters sit below waist level while providing broad side coverage which makes them a versatile choice for wearing beneath jeans and dresses.
- Best for: Modern everyday wear, middle-aged demographics
- Material trends: Microfiber and seamless styles
- Match with: Seamless shapewear and body-hugging outerwear
4. Boyshorts
Boyshorts draw inspiration from men’s boxer briefs and provide full leg coverage which makes them popular for their comfortable fit and modesty.
- Best for: Sleepwear, lounge collections
- This style attracts teenage girls, plus-size women shoppers, and maternity customers.
- Combine boyshorts with bralettes or bodysuits that have built-in bras for optimal support.
5. Thongs
The limited rear coverage of thongs makes them ideal for wearing under tight clothing without being seen. A staple in seamless and shapewear categories.
- Best for: Formalwear, fitness apparel, younger consumers
- Fabrics: Nylon-elastane blends, cotton gussets
- Pair shapewear with gym collections or sell as part of shapewear sets.
6. G-Strings
Ultra-slim outfits benefit from this ultra-minimal design approach. Designers frequently use thongs as a foundation layer beneath bodycon dresses and collections of lingerie.
- Best for: Fashion boutiques, eveningwear stores
- Providing lace, satin, and mesh options for wholesale sales will attract more buyers.
7. High-Waisted Underwear
The high-waisted styles which control the midsection and deliver a vintage look emerged as a top trend in 2025. Also ideal for postpartum recovery lines.
- Shapewear add-ons alongside plus-size, maternity clothing lines and body-sculpting brands benefit most from this product.
- Design options: Control panels, seamless, cotton-core designs
8. Seamless Underwear
Seamless underwear features invisible hems and laser-cut edges to provide a perfect appearance beneath clothing.
- Shapewear-compatible wardrobes and luxury clothing lines make this ideal for office wear.
- The product shows high reorder potential while maintaining a low rate of customer returns.
- Suggest pairing with built-in bra shapewear and bodycon dresses for cross-selling opportunities.
9. Maternity Underwear
Maternity underwear features full belly support and moisture-wicking fabrics while maintaining full stretchability for expectant mothers.
- Best for: Maternity retailers and clinics
- Popular materials: Bamboo blends, ultra-stretch spandex
- Manufacturers can create custom labels and sizing charts for private brand products.
10. Period-Proof Underwear
An eco-friendly innovation growing in popularity. Absorbent layers built into the underwear eliminate the requirement for separate pads or liners.
- Best for: Gen Z audiences, sustainability-focused retailers
- Benefits: Antimicrobial, washable, leak-proof
- Bundle strategy: Pair with lounge or activewear
Fabric and Construction Trends for 2025
Fabrics to Watch
- Modal & bamboo: Sustainable and soft
- Recycled polyester: For activewear-inspired lines
- Cotton blends: Breathable and cost-effective
- Mesh & lace overlays: For premium design appeal
Key Features Retailers Demand
- Flatlock seams or seamless construction
- Anti-odor and moisture-wicking technology
- Size inclusivity (XS–5XL)
- Label-free or heat-pressed tags for comfort
How These Styles Integrate with Shapewear
Contemporary shapewear products are specially crafted to function alongside particular types of underwear. For example:
- High-waisted underwear complements waist cinchers
- Seamless thongs provide the best support when worn underneath built-in bra bodysuits.
- Boyshorts can layer with postpartum shaping briefs
Retailers can build themed collections more efficiently while wholesale buyers achieve upselling opportunities when these options are presented together.
Buying Tips for Wholesalers
- Provide better profit margins through package deals of 3, 5 or 10 items.
- Adjust fashion shades by rotating between pastel tones, nude hues, and bold colors each season.
- By including size charts businesses can enhance customer service experiences which leads to reduced return rates.
- Retailers can try top-selling SKUs with sample programs before committing to bulk orders.
Conclusion: Stocking Smarter for 2025 and Beyond
Understanding women’s leading underwear styles for 2025 enables wholesalers and distributors to maintain market leadership for purchasing managers. Every demographic finds a suitable style from high-rise briefs to period-proof innovations and your wholesale business can expand using a clear strategy.
Combining popular designs with comfortable features and bundled strategies will help you achieve higher conversion rates and sustained B2B partnerships.
Looking to source top-quality underwear styles or explore shapewear-underwear combinations?
📩 Contact us now to receive our latest catalog and pricing.
📧 Email: [email protected]
📞 Tel: +86-134 2393 6989
🌐 Website: https://proshapesupply.com
FAQ
Which underwear styles are best-sellers in bulk?
Shaping high-waisted underwear along with seamless hipsters and briefs lead sales across most markets.
What quantity must I order to receive custom underwear styles in bulk?
Bulk orders initiate with quantities ranging from 100 to 300 units for each style while OEM and ODM services remain accessible.
Is it possible to combine different sizes and colors into one bulk order?
Yes. We provide assorted color and size combinations in bulk orders to accommodate various retail requirements.
Do you offer shapewear-underwear sets?
Yes. Our facility focuses on creating shapewear that comes with matching underwear collections.
How do I get product samples?
Samples can be arranged upon request. Contact us to get started.
