Women’s underwear combines elements of style with comfort functionality and versatile design. Retailers and distributors need to gain extensive knowledge of all women’s underwear types to adapt to shifting consumer preferences and the expanding global intimatewear sector. Type of Underwear Women Love: A Complete Guide for Wholesale Buyers and Distributors.
B2B buyers can maintain market competitiveness and profitability while building customer loyalty through sourcing diverse underwear options. This complete guide details the top styles of women’s underwear alongside their advantages for different target groups including fabric suggestions and essential strategies for wholesale procurement.
Understanding women’s underwear types is essential for wholesale success.
1. High Turnover Product
Since women need underwear and replace their stock often, it becomes a rapidly sold, recurrent purchase for wholesale and retail businesses.
2. Demographic Appeal
The appeal of underwear styles changes across different age groups as well as body shapes and personal lifestyles. By providing a broad range of products you can expand your share of the market.
3. Low Shipping Cost, High Margin
Underwear manufacturers benefit from low production and distribution expenses while maintaining strong profitability.
4. Essential for Private Labels
The most sought-after category for custom-branded products is underwear. The combination of minimal MOQs and customizable design elements enables effortless scaling.
Most Popular Types of Underwear Women Buy
1. Bikini
Description:
The bikini cut represents a mid-rise panty design with moderate back coverage and stands as one of the world’s most popular underwear styles.
Ideal For:
- Daily wear
- Younger and middle-aged women
- Fashion basics and value packs
Fabric Suggestions:
Underwear fabrics such as cotton, modal, and microfiber deliver both softness and flexibility.
2. Brief
Description:
This high-rise panty provides comprehensive front and back coverage for optimal support and continuous comfort throughout the day.
Ideal For:
- Mature women
- Sleepwear and maternity collections
- Postpartum recovery
Key Features:
Wide waistband, breathable gusset, seamless sides.
3. Hipster
Description:
This type of garment sits low on the hips while providing moderate back coverage with sides wider than those found on bikinis. A stylish yet comfortable choice.
Ideal For:
- Millennials and Gen Z
- Mid-rise pants and skirts
- Comfortable everyday wear
Best Materials:
Seamless polyamide blends or modal-spandex mixes.
4. Thong
Description:
Minimal back coverage with a narrow waistband. This design eliminates panty lines when worn beneath fitted clothing.
Ideal For:
- Gym leggings and dresses
- Young adults
- Invisible wear and activewear
Wholesale Note:
Sell laser-cut seamless thongs in bulk packages to boost average order value.
5. G-String
Description:
This thong style features string sides and back which provides minimal coverage for an ultra-thin appearance.
Ideal For:
- Lingerie and intimatewear buyers
- Special occasion collections
- Multipack bundles
Packaging Tip:
Use clear zip bags that reseal or eco-friendly simple wraps for packaging.
6. Boyshort
Description:
This design extends thigh coverage like boxer shorts while being tailored specifically for female body shapes.
Ideal For:
- Lounging and sleepwear
- Teen and plus-size markets
- Full-coverage demand
Best Fabrics:
Choose modal, cotton or bamboo fabrics to achieve softness and stretch.
7. High-Waisted
Description:
This style reaches above the belly button while typically including tummy control or smoothing elements.
Ideal For:
- Postpartum and shapewear markets
- Older age groups
- Women looking for secure coverage
Construction Tip:
A double-layer mesh construction or seamless waistband provides shaping advantages.
8. Seamless
Description:
Seamless underwear is built without any visible stitching which lets it remain flat beneath clothing to achieve a no-show look.
Ideal For:
- Office and gym wear
- Dresswear and thin fabrics
- Fashion-forward consumers
Fabric Selection:
Underwear fabrics made from polyamide and microfiber blended with spandex for enhanced stretchability and air circulation.
9. Maternity
Description:
Maternity underwear features soft, flexible bands and full coverage to accommodate growing bellies.
Ideal For:
- Expecting mothers
- Postpartum recovery
- Maternity and health brands
Comfort Features:
High-waist, ultra-soft cotton, moisture-wicking panel.
10. Period Underwear
Description:
The construction features absorbent layers which function to either substitute or enhance menstrual products. Reusable, eco-friendly, and increasingly in demand.
Ideal For:
- Eco-conscious buyers
- Teen markets
- Health and wellness brands
Material Focus:
Bamboo, organic cotton, leak-proof gusset layers.
Select fabrics that correspond to specific underwear types.
| Underwear Type | Recommended Fabrics | Why It Works |
|---|---|---|
| Bikini | Cotton, modal | Breathable, comfortable |
| Brief | Bamboo, cotton | Natural, soft, supportive |
| Thong | Microfiber, spandex | Stretchy, seamless fit |
| G-String | Nylon, mesh | Lightweight and stylish |
| Boyshort | Modal, cotton blends | Loungewear comfort |
| Seamless | Polyamide, microfiber | Invisible under clothes |
| High-Waist | Spandex blend | Tummy control and stretch |
| Maternity | Organic cotton | Soft and non-restrictive |
| Period | Bamboo, cotton | Absorbent, eco-friendly |
Key Features B2B Buyers Should Look For
- Inclusive Sizing: XS to 5XL available
- Tag-Free Designs: Prevent irritation
- Breathable Gussets: Cotton-lined for hygiene
- Durable Elastic: Long-lasting stretch and hold
- Color Variety: Basic, seasonal, and printed options
- Seamless Construction: Flat edges for invisibility
Packaging Options for Retail and Bulk
1. Individual Bags
Ideal for boutique shops and DTC orders.
2. Multi-Pack Boxes
The multi-pack boxes serve as an excellent packaging choice for common underwear types such as bikinis and thongs.
3. Eco-Friendly Wraps
These packaging solutions work well both for sustainable brand marketing and subscription box products.
4. Gift-Ready Pouches
Gift-ready pouches create an upscale experience for premium collections during festive promotions.
Who Should Be Sourcing These Underwear Types?
- Large Retail Chains
- Boutique Lingerie Stores
- Online Brands and Startups
- Fitness and Lifestyle Brands
- Maternity and Health-Focused Businesses
- Subscription Box Companies
Why Source From Our Factory?
Full OEM/ODM Support
Our factory provides complete customization options including fabrics and packaging to perfectly match your brand identity.
Low MOQs
Begin production runs with a minimum order of 100 units for each style and color combination and expand quantities as your brand develops.
Fast Turnaround
Samples will be prepared within 5 to 7 days while bulk orders will arrive in 15 to 20 business days.
Strict Quality Control
Our quality control process includes testing each batch for fabric strength, stitching quality, colorfastness and elasticity.
Conclusion
The knowledge of women’s underwear preferences enables brands to achieve repeat purchases and build brand loyalty while maximizing sales in the intimatewear market. A diverse range of styles exists to fulfill specific needs while multiple cuts, fabrics and fits enable your collection to attract various demographics and lifestyles.
When you obtain products directly from a reliable OEM-ready manufacturer you can supply underwear that combines style with comfort and functionality to satisfy contemporary consumer needs and achieve business success.
FAQs
What is your MOQ?
Our minimum order quantity stands at 100 pieces for each style and color combination which accommodates both small and large volume buyers.
You have the option to design custom styles for your brand.
Yes. Our service includes complete OEM/ODM customization options which cover logo placement and design along with specific cuts, colors and fabric selections and packaging solutions.
Do you offer samples?
Absolutely. We can create and send samples to you in a timeframe of 5 to 7 business days.
Is it possible to order multiple styles and sizes together?
You are allowed to combine different styles, sizes and colors in one large order.
Do you offer eco-conscious materials?
Our eco-friendly product range includes bamboo materials, organic cotton fabrics, and sustainable recyclable packaging options.
Contact Us
To get free samples, pricing quotes, or custom order consultations, please contact:
📧 [email protected]
📞 Tel: +86-134 2393 6989
🌐 https://proshapesupply.com/
👤 Contact Person: Mray
