For women underwear represents a personal decision which showcases their comfort level with confidence and functionality. Distributors, resellers, and sourcing professionals need to know women’s preferred underwear types to develop a profitable product catalog. Top 15 Types of Underwear Women Love: A Complete Wholesale Guide.
This wholesale guide presents 15 essential underwear types that women from various demographics commonly choose. The guide features detailed style descriptions alongside material preferences and customer insights while also providing packaging ideas and actionable tips for stocking, customizing, and bulk selling.
Retailers should stock multiple types of women’s underwear to maintain consistent sales throughout various demographics.
1. Everyday Need = Consistent Sales
The frequent replacement of underwear by women ensures steady and repeated demand levels.
2. Market Segmentation Made Easy
Specific underwear designs attract various age groups and body shapes along with distinct lifestyle choices and cultural tastes.
3. Multi-Pack Sales Opportunities
Sales conversion improves when shoppers purchase underwear sets because the variety provided attracts more buyers.
4. Low Return Rates
Underwear experiences fewer sizing issues than bras which results in customers keeping their purchases longer.
5. OEM Branding Flexibility
Underwear designs provide space for waistband logos while supporting printed size labels and allowing for specialized packaging.
15 Popular Types of Underwear Women Love
1. Bikini Underwear
- Mid-rise, moderate coverage
- Best-selling option in most global markets
- Works with cotton, modal, lace, and microfiber
2. Briefs (Classic or Full-Coverage)
- High-rise, full rear coverage
- Comfort-focused, especially for older or plus-size markets
- Often bundled in value multipacks
3. Hipsters
- Low-rise with wide sides
- Sits comfortably on hips
- Popular among young adults and casual wearers
4. Boyshorts
- The boyshorts design features full side coverage alongside rear coverage.
- Often worn as sleepwear or loungewear
5. Thongs
- Minimal rear coverage
- Ideal for no-show under tight clothing
- High demand in fashion-forward segments
6. G-Strings
- Ultra-slim waistband and rear strap
- Used for intimatewear or under ultra-fitted clothing
7. High-Waisted Briefs
- Tummy coverage with a secure, flattering fit
- Perfect for postpartum, plus-size, or vintage trends
8. French Cut (High-Leg Briefs)
- High-leg holes, full rear coverage
- Creates the illusion of longer legs
9. Tanga
- Cut between a thong and bikini
- Offers cheeky rear coverage with slim sidebands
10. Seamless Underwear
- Laser-cut or bonded edges
- Invisible under clothes, great for activewear
11. Control Briefs / Shaping Underwear
- Built-in compression around waist or hips
- Sought after for formalwear or postpartum wear
12. Maternity Underwear
- Stretchable waistband for comfort during pregnancy
- Over-bump or under-bump options
13. Postpartum Underwear
- Soft, high-waisted with compression support
- Designed for post-delivery healing
14. Period Underwear
- Multi-layered for absorbency and leak resistance
- Reusable and eco-conscious alternative to pads
15. C-String
- Wire-supported undergarment without waistband
- Used in fashion, runway, or lingerie niches
Matching Materials with Underwear Types
| Fabric Type | Best Use |
|---|---|
| Cotton | Everyday briefs, bikinis, maternity |
| Modal | Hipsters, loungewear, seamless |
| Microfiber | Seamless, thongs, sportswear |
| Nylon-Spandex | Shapewear, control briefs, stretch styles |
| Lace | Thongs, tangas, fashion sets |
| Bamboo | Maternity, period underwear, sustainable brands |
Target Audience and Style Preferences
| Audience | Preferred Underwear Types |
|---|---|
| Teens | Hipsters, seamless, bikini |
| Adults | Thongs, shaping briefs, tanga |
| Plus-Size | High-waisted briefs, boyshorts, shaping styles |
| Seniors | Cotton briefs, high-waist comfort styles |
| Athletes | Seamless, boyshorts, thongs |
| Postpartum Moms | Postpartum briefs, control briefs |
| Eco-Shoppers | Period underwear, bamboo styles |
Packaging and Wholesale Selling Strategy
1. Offer Assorted Bundles
- Create collections that group products by their color scheme, material composition, or design category such as “Everyday Comfort Set”
- Common sets: 3-pack, 5-pack, or 7-pack
2. Support OEM Branding
- Include woven or printed brand tags
- Custom-sized packaging with hangers or flat-packs
- Eco-packaging for sustainable collections
3. Size Inclusivity Matters
- Offer sizes from XS to 5XL
- Include clear regional size conversion charts (US/EU/UK/Asia)
4. Retail & Digital Channel Flexibility
- Multipacks for big-box or value retailers
- Boutique stores and online retailers benefit from premium boxed pairs.
Trends Influencing Underwear Style Selection
1. Seamless is Standard
- People across different age groups appreciate no-show functionality for both active and formal clothing options.
2. Function Meets Fashion
- Lace control briefs combine comfort with their design while modal hipsters blend appeal with practicality.
3. Sustainability-Driven Demand
- Eco-friendly markets are experiencing increased demand for reusable period underwear and bamboo briefs.
4. Body-Positive Messaging
- Size-inclusive marketing campaigns that use real body models generate customer trust and loyalty.
Conclusion
The wholesale business depends on presenting women with the best selections of their favorite underwear styles. Large retailers and independent boutiques as well as private label brands find success with these 15 styles which sell well in global markets.
Pairing strategic inventory planning with trend knowledge and inclusive sizing together with customized packaging enables your product line to achieve scalability and profitability across timeless bikinis to performance seamless options.
Frequently Asked Questions (FAQ)
Q1: Which underwear styles perform best when sold in bundle packs?
**A: Multi-pack sales reach maximum performance levels with bikini, seamless, and hipster underwear styles.
Q2: Is it possible to place a single bulk order with multiple style options?
A: Yes. Customized orders are available with flexible style combinations and color assortments.
Q3: Do you offer private label services?
A: Absolutely. We provide OEM/ODM support for logos, packaging designs, size labeling solutions and barcode application.
Q4: What certifications do your fabrics meet?
**A: Our materials meet the rigorous quality and safety requirements of both OEKO-TEX® and ISO standards.
Q5: What is your minimum order quantity (MOQ)?
**A: We start with a minimum order quantity of 300 pieces per style but also provide options for product sampling.
Contact Us
To get free samples, pricing quotes, or custom order consultations, please contact:
📧 [email protected]
📞 Tel: +86-134 2393 6989
🌐 https://proshapesupply.com/
👤 Contact Person: Mray
